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Search Engine Optimization

With the millions of web pages out there, getting your web page noticed can be difficult. Here are some tips and tricks for search engine optimization. Please note that most search engines doe not disclose their ranking algorithm (for obvious reasons), so getting your web site well placed on Google, Yahoo, or MSN Search may be difficult.

Search Optimization Tips and Tricks

  • Use the META tags in HTML documents to describe each page on the site
  • Select relevant keywords for each document's header
  • Ensure the title of every page is accurate
  • When using images, make sure the "alt" attribute describes the image
  • On dynamically-generated web sites, ensure the search engine can reach all the pages
  • Add a "site map" to allow the search engine's crawler to perform more optimally
  • Use a search engine optimizer (SEO) to automatically submit your sites to web directories (links for search engine optimization software below)

Optimization Strategies to Avoid

  • Do not try to trick Google or Yahoo search, as most times your efforts will be detected, possibly excluding your site from search results
  • Do not list keywords in the META tag multiple times

Links to Other Resources

Google Information for Webmasters
Information from Google describing what to avoid when considering using SEOs. Lists abuses, scams, and contact information to report unfair business complaints.

Questions? Comments? Share your thoughts on the Discussion Forums...


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